Meta Ads · Facebook & Instagram
Meta ads that reach the right people and bring them back until they buy
As your Meta ads agency, we plan, build and manage Facebook and Instagram campaigns that reach new audiences, retarget people who already know you and track what turns into leads and sales.
What's included
- Audience and offer strategy
- Prospecting and retargeting campaigns
- Ad creative direction and copy
- Meta Pixel and Conversions API setup
- Lead form and landing page alignment
- Clear monthly reporting
Who it's for
For brands with a clear audience and an offer worth showing
A good fit if you want to reach people before they search, or bring back visitors who left without converting.
E-commerce & D2C
Brands that sell online and want more sales from new and returning shoppers.
B2B SaaS & tech
Teams that want to retarget site visitors and promote content to defined audiences.
Real estate
Projects and agencies that need enquiries from a defined local audience.
Services & education
Businesses promoting events, consultations or programs to a clear audience.
- A Facebook page and ad account
- Visual assets, or brand guidelines to brief them from
- A clear offer or next step
The leak
Where Meta ad budgets leak
Meta ads feed the traffic and nurture stages of your funnel. Without a plan, they can deliver cheap reach that never converts.
Loose audiences
Ads shown to broad groups with little interest in what you sell.
No retargeting
People who visited your site or engaged with you are never reminded to come back.
Broken tracking
Without the Pixel and Conversions API, Meta can't learn who converts.
What's included
Full-funnel Meta campaigns, managed for you
We recommend running campaigns in an ad account you own, so your audiences and data stay with you.
Strategy
Audience, offer and budget plan for prospecting and retargeting.
Audience building
Interest, lookalike and custom audiences built from your site, lists and engagement.
Creative direction
Ad concepts, copy and format guidance for Feed, Stories and Reels, in your brand style.
Tracking setup
Meta Pixel, Conversions API and event setup so results are measured properly.
Retargeting
Sequences that bring back site visitors, video viewers and engaged followers.
Optimization & reporting
Regular creative and audience tests, budget changes and a plain-English monthly report.
Our process
From first impression to lead or sale
Fix tracking first, then test, learn and scale.
01
Audit and track
Review your account, Pixel and Conversions API before spending more.
02
Plan audiences and offers
Agree who to reach, what to show them and how to bring them back.
03
Create and launch
Brief the ad creative, write the copy, then launch prospecting and retargeting campaigns.
04
Test and scale
Test creative and audiences, cut what doesn’t work and scale what does.
Why choose Gracia
Why teams choose Gracia Digital
We treat Meta ads as part of your whole funnel, connecting reach and retargeting to landing pages and follow-up that convert.
One team for the whole funnel
Search, AI visibility, ads, outreach and email under one roof, so we fix the real leak instead of just one channel.
Strategy before tactics
Every program starts with a plan for your funnel and goals, and we review it with you as results come in.
Measured on leads and pipeline
We set up tracking first and report on enquiries and sales conversations, not vanity metrics.
US, Canada and India
Campaigns and messaging adapted to each market, with meetings by video call.
Turn Facebook and Instagram reach into real leads
Book a free strategy call and we’ll review your audiences, tracking and creative, and show you where your Meta budget can work harder.
Yes. Meta campaigns can run across Facebook, Instagram and Meta’s other placements. We choose placements based on where your audience spends time and what performs.
No. Your ad budget is separate from our management fee and is paid to Meta. We recommend the campaigns run in an ad account you own.
We provide creative direction and ad copy. Who produces the final designs, photos or video is agreed with you up front, for example your in-house team or a production partner.
They can, especially for retargeting people who already visited your site and for promoting useful content to well-defined audiences. For reaching specific job titles, LinkedIn outreach is often a better fit, and we’ll say so.
It sends conversion events from your website or CRM to Meta directly, alongside the Pixel. It makes measurement more reliable when browsers block tracking, so we usually recommend setting it up.
It depends on the number of campaigns, markets and how much creative you need. We quote after a short call. These programs are scoped per project, so there is no fixed price list: see how we scope paid ads, LinkedIn and email on our pricing page.
Related services
Fix the stages around it
Google Ads Management
Google Ads campaigns built around qualified leads, not clicks.
Email Marketing
Nurture sequences and newsletters that keep leads warm until they are ready.
B2B Lead Generation
Offers, landing pages, conversion-rate optimization and CRM attribution.