Google Ads
Google Ads management services that pay for qualified leads, not wasted clicks
We build and manage Google Ads campaigns around the searches your buyers actually make, with conversion tracking that shows which keywords and ads lead to real enquiries.
What's included
- Account audit and structure
- Keyword and search-intent research
- Ad copy and landing page alignment
- Conversion tracking with GA4 and your CRM
- Negative keywords and budget control
- Clear monthly reporting
Who it's for
For businesses whose buyers search before they buy
A good fit if people search for what you sell and you want to capture that demand now, while SEO builds in the background.
B2B SaaS & tech
Category, comparison and problem searches from people evaluating a solution.
Professional services
High-intent searches for a specific service in a specific market.
Manufacturing & industrial
Product and specification searches from technical buyers.
E-commerce & D2C
Product searches from shoppers who are ready to buy.
- An existing or new Google Ads account
- A clear offer and landing page
- A budget you are ready to test
The leak
Where Google Ads budgets leak
Paid search fills the traffic stage of your funnel fast. Without tight control it can also drain budget fast.
Irrelevant searches
Broad keywords and missing negatives pay for clicks from people who will never buy.
No reliable tracking
Without conversion tracking, you can't tell which campaigns produce leads.
Weak landing pages
Ads send people to a generic page that doesn't match what they searched for.
What's included
Hands-on campaign management from setup to reporting
We recommend running campaigns in an ad account you own, so your data and history stay with you.
Audit & strategy
Review your account, competitors and goals, then plan campaigns and budget split.
Keyword research
Find high-intent searches and build negative keyword lists to block waste.
Campaign build
Campaign types chosen for your goals, structured so they are easy to control.
Ads & landing pages
Ad copy and landing page recommendations that match the search and the offer.
Conversion tracking
GA4, Google Ads conversions and CRM data set up so you see real leads by campaign.
Ongoing optimization
Regular bid, budget, keyword and ad changes, with a plain-English monthly report.
Our process
From first search to qualified lead
Track first, launch focused, then expand what works.
01
Audit and track
Review your account and set up conversion tracking before spending more.
02
Plan the campaigns
Choose the searches, audiences and budget split that match your goals.
03
Build and launch
Write the ads, align landing pages and launch focused campaigns.
04
Optimize and report
Cut waste, test new ads and report on leads and cost per lead each month.
Why choose Gracia
Why teams choose Gracia Digital
We manage paid search as one part of your funnel, so the clicks you pay for land on pages and follow-up that convert.
One team for the whole funnel
Search, AI visibility, ads, outreach and email under one roof, so we fix the real leak instead of just one channel.
Strategy before tactics
Every program starts with a plan for your funnel and goals, and we review it with you as results come in.
Measured on leads and pipeline
We set up tracking first and report on enquiries and sales conversations, not vanity metrics.
US, Canada and India
Campaigns and messaging adapted to each market, with meetings by video call.
Make every Google Ads click count
Book a free strategy call and we’ll look at your current campaigns or plans, your tracking and your landing pages, and show you where budget is leaking.
No. Your ad budget is separate from our management fee and is paid to Google. We recommend the campaigns run in an account you own.
Yes. We start with an audit of your current campaigns, tracking and spend, then propose changes before touching anything.
Ads can start showing as soon as campaigns are approved. Performance usually improves over the following weeks as we gather data, cut waste and refine targeting. We’ll agree what to measure up front.
Yes. We set up Google Ads conversions and GA4, and where possible connect your CRM so you can see which campaigns lead to qualified enquiries.
Often both. Google Ads captures demand right away, while SEO builds visibility that keeps working. We’ll recommend a balance that suits your budget and timeline.
It depends on the number of campaigns, markets and how much landing page work you need. We quote after a short call. These programs are scoped per project, so there is no fixed price list: see how we scope paid ads, LinkedIn and email on our pricing page.
Related services
Fix the stages around it
Meta Ads (Facebook & Instagram)
Reach and retarget the right audiences on Facebook and Instagram.
SEO Services
Technical, on-page and authority work that compounds into durable organic pipeline.
B2B Lead Generation
Offers, landing pages, conversion-rate optimization and CRM attribution.