GEO · Generative Engine Optimization
Generative Engine Optimization: earn your place inside AI answers
Google AI Overviews, Gemini, ChatGPT and Perplexity build answers from sources they trust. GEO builds that trust beyond your website, through earned media, reviews, community presence and consistent entity data, so generative engines include your brand when buyers ask.
What you get
- AI visibility & share-of-answer benchmark
- Digital PR & earned placements
- Review & community presence
- Knowledge panel & entity optimization
- Competitor citation analysis
- Monthly share-of-answer tracking
The problem
Generative engines recommend brands others vouch for
When a buyer asks an AI assistant for the best vendors in your category, the answer is shaped by what the wider web says: industry publications, review platforms, comparison articles, forums and knowledge bases.
If your brand is absent from those sources, your own website can’t fix it alone.
Missing from AI shortlists
Competitors appear in AI-generated vendor lists while your brand isn't mentioned at all.
Thin third-party footprint
Few reviews, little press coverage and no presence in the communities and lists AI engines draw from.
Inconsistent brand data
Different descriptions, names and facts across profiles confuse the models deciding who you are.
What's included
Build the signals generative engines rely on
GEO is part PR, part reputation and part technical entity work, measured with AI-specific visibility tracking.
Share-of-answer benchmark
We test a defined set of buyer prompts across engines and measure how often you and named competitors are mentioned or cited.
Digital PR & earned placements
Expert commentary, data stories and contributed articles in publications that AI engines and your buyers trust.
Review & community presence
A plan to grow genuine reviews and helpful participation on the platforms and communities your category relies on.
Knowledge panel & entity work
Consistent entity data across your site, Google Business Profile, Wikidata-style sources and key directories.
Comparison & list inclusion
Outreach to get your brand fairly included in "best of" and alternatives content that engines frequently cite.
AI visibility tracking
Monthly tracking of mentions, citations, sentiment and AI-referral traffic across Google AI Overviews, ChatGPT, Gemini and Perplexity.
Deliverables
Visibility you can actually measure
GEO is new, so measurement matters. You’ll see where you appear, where you don’t, and what we’re doing about it.
- Baseline AI visibility & share-of-answer report
- Competitor citation source analysis
- Digital PR plan and pitching
- Earned placements & mentions
- Review generation playbook
- Entity & profile consistency fixes
- Prompt-set tracking dashboard
- Monthly GEO report & strategy call
Our process
How we get you into the answer
We find which sources engines cite for your category, then earn your place in them.
01
Benchmark
Measure your current share of answer across engines and identify the sources cited for each buyer prompt.
02
Source mapping
Prioritize the publications, review sites, lists and communities that influence answers in your category.
03
Earn & align
Run PR, outreach and reputation work while aligning entity data across every profile.
04
Track & expand
Re-test the prompt set monthly, report movement and expand into new topics and markets.
Who it's for
For brands ready to be named in AI recommendations
GEO delivers the most for companies in competitive categories where buyers increasingly ask AI for shortlists.
B2B SaaS & tech
Category pages, comparison and alternative queries, integration content and product-led SEO that drives demo requests and trials.
Manufacturing & industrial
Spec-driven, technical buyers who research for months. We make your capabilities easy to find, compare and cite.
Transportation & logistics
Service-area, lane and capability pages that win high-intent searches from shippers and procurement teams.
Professional & IT services
Expertise-led content and authority building for consultancies, IT services firms and agencies selling high-value contracts.
- Competitive B2B categories
- Buyers who ask AI for vendor shortlists
- US, Canadian & Indian markets
Where does your brand stand in AI answers today?
Start with a free audit. We’ll check your site’s AI-readiness and show you the gaps that keep generative engines from recommending you.
Where we serve
Generative Engine Optimization in the US, Canada and India
FAQ
GEO questions, answered
Still have a question? Talk to a strategist. We support clients across North American and Indian time zones.
GEO is the practice of increasing how often, and how favorably, generative AI systems such as Google AI Overviews, Gemini, ChatGPT and Perplexity mention and cite your brand. It combines content, entity optimization, digital PR and reputation building.
AEO focuses on making your own content easy for engines to quote. GEO focuses on the wider web: the third-party sources, reviews and mentions that generative engines weigh when deciding which brands to recommend. Most clients need both.
We track a fixed set of buyer prompts across engines each month, recording mentions, citations, position within the answer and sentiment, plus AI-referral traffic and conversions in your analytics.
Some improvements, like entity consistency and on-site fixes, can be reflected relatively quickly. Earned media and reviews build over months. We report movement monthly so you can see momentum before the full impact lands.
No. AI Overviews matter because of Google’s reach, but B2B buyers also use ChatGPT, Perplexity, Gemini and Copilot to research vendors. We optimize and track across all of them.
Yes. Our GEO programs target the United States, Canada and India, with PR and review strategies tailored to the publications and platforms that matter in each market.
Related services
Pair it with the rest of the system
AEO Services
Answer-ready content and schema so AI assistants quote you directly.
SEO Services
Technical, on-page and authority work that compounds into durable organic pipeline.
Lead Generation
Turn visibility into qualified, attributable B2B conversations.