Search has split in two. Some buyers still Google. A growing number ask ChatGPT, Perplexity and Gemini instead — and those tools only recommend what they can find, trust, and quote. Gracia Digital gets your product into that answer.
Ranking #1 Doesn't Mean You Get the Answer Anymore.
Answer engines don't show ten blue links — they generate one response and cite a handful of sources. If your website isn't structured, phrased, and authoritative enough to be one of those sources, you're invisible at the exact moment a prospect decides what to buy. Traditional SEO still matters — it's just no longer the whole picture. You now need to win on three surfaces at once: classic search, AI Overviews, and AI chat assistants.