Industries · E-commerce & D2C
SEO, AEO and GEO for e-commerce and D2C brands
Online brands, wholesale and B2B commerce sites, and the platforms and agencies that serve them, need catalogs that rank, product data that machines understand and visibility in AI shopping answers. We bring that together with conversion work that grows revenue, not just traffic.
Buyer journey
From research query to checkout or bulk order
E-commerce buyers move between discovery, comparison and purchase quickly, but the path is rarely linear. They search categories, read reviews, compare prices and shipping, and increasingly ask AI assistants for product recommendations. B2B and wholesale buyers add account pricing, minimum order quantities and reorder convenience to the list.
We also work with e-commerce enablers such as platforms, logistics providers and agencies, whose buyers are merchants researching tools and partners. Their journey looks more like SaaS or professional services, and we plan it that way.
Who is involved in the decision
- E-commerce and digital directors
- Merchandising and category managers
- Marketing and performance teams
- Wholesale buyers and procurement (for B2B commerce)
Search behavior
How e-commerce buyers search
Category and product queries dominate, with modifiers for price, size, material, use case and delivery. Faceted navigation, duplicate product variants and thin category pages are common reasons catalogs underperform. Product structured data and accurate feeds influence rich results and shopping surfaces, and AI assistants increasingly summarize reviews and specs when they recommend products.
Keywords and query types to cover
Category
“ergonomic office chairs”, “bulk packaging supplies”
Product
“[model] specifications”, “[product] price”
Comparison
“best [product] for small offices”, “[brand] vs [brand]”
B2B / wholesale
“wholesale [product] supplier”, “bulk order [product] with net terms”
Enabler
“Shopify Plus agency”, “e-commerce fulfillment partner”
AI prompts
“What are the best-reviewed [products] under $500?”
How it applies
How SEO, AEO, GEO and lead generation apply to e-commerce
SEO
Category architecture, faceted navigation control, product page optimization and technical fixes for large catalogs and site migrations.
AEO (Answer Engine Optimization)
Product and FAQ structured data, clear specs and answers to pre-purchase questions so assistants and rich results can use them.
GEO (Generative Engine Optimization)
Review volume and quality, presence in comparison and gift guides, and consistent product data across marketplaces and feeds.
Lead generation
For B2B commerce and enablers: trade-account sign-ups, quote requests, demo paths and attribution from search to revenue.
Deliverables
What you get
- Category and facet strategy
- Product page templates
- Product structured data and feed review
- Duplicate and thin content clean-up
- Review and comparison-guide plan
- AI shopping prompt tracking
- Checkout or trade-account CRO
- Revenue attribution by landing page
Where we serve
Cities where E-commerce and D2C is strong
We work remotely with e-commerce companies everywhere in our three markets; these are the cities where the sector is most concentrated.
Free audit
Find out how visible you are to e-commerce buyers
Our free audit checks technical health, on-page SEO, structured data and AI-readiness, then lists the fixes that matter most for your sector.
- Technical & on-page SEO checks
- AI-readiness & structured data review
- Prioritized, plain-English fixes
FAQ
E-commerce & D2C FAQs
Still have a question? Talk to a strategist. We support clients across North American and Indian time zones.
Yes. Many of our e-commerce engagements involve wholesale or B2B catalogs with account pricing and reorder journeys, alongside consumer-facing D2C sites.
We work with common platforms such as Shopify, WooCommerce, Magento (Adobe Commerce) and BigCommerce, and with custom builds. The principles are the same; the implementation details differ.
Yes. We plan redirects, preserve important URLs and structured data, and monitor rankings and revenue closely before and after launch.
They tend to draw on reviews, comparison content, product data and trusted retailers. Strong reviews, accurate product information and presence in reputable guides improve your chances.
Related industries
Explore related sectors
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Lane, service-area and capability searches from shippers and procurement teams.
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Category, comparison and integration searches that turn into trials and demo requests.
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Studios, publishers, agencies and creative firms selling to brands and partners.